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Marketing strategy and competitive positioning

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Hooley, Graham, Piercy, Nigel F., Nicoulaud, Brigitte , Rudd, John M. and Lee, Nick (2020) Marketing strategy and competitive positioning. Pearson Education Limited. ISBN 9781292276540

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Official URL: https://www.pearson.com/uk/educators/higher-educat...

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Item Type: Book
Divisions: Faculty of Social Sciences > Warwick Business School
Publisher: Pearson Education Limited
ISBN: 9781292276540
Official Date: 1 January 2020
Dates:
DateEvent
1 January 2020Published
Number of Pages: 616
Status: Peer Reviewed
Publication Status: Published
Description:

7th edition

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