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Hooley, Graham, Piercy, Nigel F., Nicoulaud, Brigitte , Rudd, John M. and Lee, Nick (2020) Marketing strategy and competitive positioning. Pearson Education Limited. ISBN 9781292276540
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Official URL: https://www.pearson.com/uk/educators/higher-educat...
| Item Type: | Book | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Publisher: | Pearson Education Limited | ||||
| ISBN: | 9781292276540 | ||||
| Official Date: | 1 January 2020 | ||||
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| Number of Pages: | 616 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Description: | 7th edition |
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