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Evanshitzky, H. E. and Rudd, John M. (2018) Why study marketing? In: Vaidya, Kishor and BenDaniel, David J. and Gorman Clifford, Trish and McDougall, Patricia P. and Hurwitz, Donald and Wong, Kenneth and Seitz, Victoria A. and Ramocki, Stephen P. and Evanschitzky, Heiner and Sethuraman, Raj and Albuquerque, Paulo, (eds.) Marketing for the curious : why study marketing? Midtown, DE: The Curious Academic Publishing. ISBN 9781925128413
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Item Type: | Book Item | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Publisher: | The Curious Academic Publishing | ||||
Place of Publication: | Midtown, DE | ||||
ISBN: | 9781925128413 | ||||
Book Title: | Marketing for the curious : why study marketing? | ||||
Editor: | Vaidya, Kishor and BenDaniel, David J. and Gorman Clifford, Trish and McDougall, Patricia P. and Hurwitz, Donald and Wong, Kenneth and Seitz, Victoria A. and Ramocki, Stephen P. and Evanschitzky, Heiner and Sethuraman, Raj and Albuquerque, Paulo | ||||
Official Date: | 12 May 2018 | ||||
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Number of Pages: | 229 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Description: | Chapter 4 |
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