UNSPECIFIED (1998) An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 49 (8). pp. 790-798. ISSN 0160-5682

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Abstract

Panel data for a frequently bought packaged good is used to explore the determinants of consumer demand for private label brands. The probabilistic modelling of the relationships between consumer characteristics and individual behaviour augments earlier work and identifies important determinants of store brand proneness. an essential methodological contribution lies in the explicit treatment of the role of inter-individual differences and intra-individual dynamics in store brand choice. Particular attention is given to the interpretation of the findings. The results are shown to have important implications for marketing managers and to point to significant directions for future research.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Journal or Publication Title:	JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
Publisher:	STOCKTON PRESS
ISSN:	0160-5682
Date:	August 1998
Volume:	49
Number:	8
Number of Pages:	9
Page Range:	pp. 790-798
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/15482

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