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Horizontal Mouse Movements (HMMs) on web pages as indicators of user interest
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Kirsh, Ilan, Joy, Mike and Kirsh, Yoram (2020) Horizontal Mouse Movements (HMMs) on web pages as indicators of user interest. In: HCI International 2020 : 22nd International Conference On Human-Computer Interaction, Copenhagen, Denmark, 19–24 Jul 2021. Published in: HCI International 2020 – Late Breaking Posters : 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part I, 1293 pp. 416-423. doi:10.1007/978-3-030-60700-5_53 ISSN 1865-0929.
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Official URL: http://dx.doi.org/10.1007/978-3-030-60700-5_53
Abstract
Mouse events are widely used as implicit indicators of user attention on web pages. In this study, we investigated a particular pattern of mouse movements, Horizontal Mouse Movements (HMMs), consisting of series of mouse move events in the same horizontal direction, as indicators of users’ current interest. We formally defined HMMs and analyzed HMM activity on a sample website in English. We distinguished between LTR (Left to Right) HMMs and RTL (Right to Left) HMMs. LTR HMMs (in the reading direction of the sample website) were found to be more frequent than RTL HMMs (in the opposite direction). Then we investigated leaving web pages immediately after HMMs and found that they are much more frequent after an RTL HMM than after an LTR HMM. The difference can be explained by recent studies, which show that mouse movements in the reading direction are related to reading. Because reading indicates current interest in the web page content, the probability of leaving a web page immediately after LTR HMMs is lower. Accordingly, HMMs in the reading direction may serve as user interest indicators in educational technology, online learning, web analytics, and adaptive websites.
Item Type: | Conference Item (Paper) | ||||||||
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Divisions: | Faculty of Science, Engineering and Medicine > Science > Computer Science | ||||||||
Series Name: | Communications in Computer and Information Science | ||||||||
Journal or Publication Title: | HCI International 2020 – Late Breaking Posters : 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part I | ||||||||
Publisher: | Springer | ||||||||
ISSN: | 1865-0929 | ||||||||
Book Title: | HCI International 2020 – Late Breaking Posters | ||||||||
Official Date: | 2020 | ||||||||
Dates: |
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Volume: | 1293 | ||||||||
Page Range: | pp. 416-423 | ||||||||
DOI: | 10.1007/978-3-030-60700-5_53 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Conference Paper Type: | Paper | ||||||||
Title of Event: | HCI International 2020 : 22nd International Conference On Human-Computer Interaction | ||||||||
Type of Event: | Conference | ||||||||
Location of Event: | Copenhagen, Denmark | ||||||||
Date(s) of Event: | 19–24 Jul 2021 | ||||||||
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