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Product meaning in digital product innovation
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Wang, Gongtai, Henfridsson, Ola, Nandhakumar, Joe and Yoo, Youngjin (2021) Product meaning in digital product innovation. MIS Quarterly . (In Press)
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Abstract
Digital product innovation involves a meaning-making process. Designers of digital innovations oftentimes challenge established product meanings as they digitize physical products, such as cars, toothbrushes, and water bottles. A significant problem for product designers, however, is to strike the right balance between the newness and comprehensibility of product meanings. Failure to do so may result in a digital product innovation that is too conventional, or difficult to relate to or understand. Yet, the extant digital product innovation literature pays little, if any, attention to product meaning. To fill this void, this study examines a digital product innovation project in which product designers created a digital theater with product meanings beyond the traditional movie theater. Our theory, grounded in in-depth data collection and analysis, explains how product designers attribute meanings to their products in the process of digital innovation as they enact two meaning-making loops: a reinforcing loop that makes the product meaning comprehensible, and a differentiating loop that captures emerging product meanings. The two loops come together through meaning sedimentation, through which a new core product meaning is created along with the process of digital innovation. Our study contributes to the digital product innovation literature by shedding light on the essential role of meaning-making in innovation and offers an explanatory theory of the process.
| Item Type: | Journal Article | ||||||
|---|---|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | MIS Quarterly | ||||||
| Publisher: | M I S Research Center | ||||||
| ISSN: | 0276-7783 | ||||||
| Official Date: | 2021 | ||||||
| Dates: |
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| Status: | Peer Reviewed | ||||||
| Publication Status: | In Press | ||||||
| Access rights to Published version: | Restricted or Subscription Access |
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