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How susceptible are you to the sunk cost fallacy?
Tools
Ronayne, David, Sgroi, Daniel and Tuckwell, Anthony (2021) How susceptible are you to the sunk cost fallacy? [Online]. (https://hbr.org/2021/07/how-susceptible-are-you-to...). Harvard Business School: Harvard Business Review.
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Official URL: https://hbr.org/2021/07/how-susceptible-are-you-to...
Abstract
Many managers are susceptible to the famous sunk cost effect, whereby they persist investing in a money-losing project even when it makes sense to invest the new money in alternative new projects. The research-based tool presented in this article enables managers to measure that susceptibility.
Item Type: | Digital Scholarly Resource | ||||
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Divisions: | Faculty of Social Sciences > Economics | ||||
Publisher: | Harvard Business Review | ||||
Place of Publication: | Harvard Business School | ||||
Official Date: | 15 July 2021 | ||||
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Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) |
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