Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

Extending digital ventures through templating

Tools
- Tools
+ Tools

Huang, Jimmy C., Henfridsson, Ola and Liu, Martin J. (2022) Extending digital ventures through templating. Information Systems Research, 33 (1). pp. 285-310. doi:10.1287/isre.2021.1057

[img]
Preview
PDF
WRAP-Extending-digital-ventures-through-templating-2021.pdf - Accepted Version - Requires a PDF viewer.

Download (1802Kb) | Preview
Official URL: https://doi.org/10.1287/isre.2021.1057

Request Changes to record.

Abstract

Digital ventures typically face significant growth expectations. A common response is to extend the current operations into new areas through repurposing its digital core (e.g., search engine, data mining technique, platform, or voice interface). Grounded in prior literature, we surmise that the high versatility of the digital venture’s digital core facilitates such an extension by reducing cost and increasing speed. However, we know little about the process by which digital ventures draw on their digital core to extend current operations. To this end, we use Penrose’s work to analyze a two-year in-depth case study of a Chinese digital venture’s extension of its initial operations based on its credit rating technology. Our findings suggest that digital venture extension is facilitated by templating, which is a digitally enabled process of generating and using generic solutions across business areas. Through our grounded analysis, we unpack templating by tracing three processes contributing to digital venture extension: concepting, generalizing, and porting. Synthesizing our findings, we contribute to the emerging digital innovation and entrepreneurship literature by developing a process model of digital venture extension.

Item Type: Journal Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Technological innovations, Business enterprises -- Technological innovations, Electronic commerce, Corporations -- Growth , Entrepreneurship , Strategic planning , Creative ability in technology
Journal or Publication Title: Information Systems Research
Publisher: Institute for Operations Research and the Management Sciences
ISSN: 1047-7047
Official Date: March 2022
Dates:
DateEvent
March 2022Published
30 November 2021Available
13 July 2021Accepted
Volume: 33
Number: 1
Page Range: pp. 285-310
DOI: 10.1287/isre.2021.1057
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Copyright Holders: Copyright © 2021, INFORMS
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
71972112[NSFC] National Natural Science Foundation of Chinahttp://dx.doi.org/10.13039/501100001809
Related URLs:
  • Publisher

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics

twitter

Email us: wrap@warwick.ac.uk
Contact Details
About Us