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The roles of performance measurement and management in the development and implementation of business ecosystem strategies

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Micheli, Pietro and Muctor, Gurpreet (2021) The roles of performance measurement and management in the development and implementation of business ecosystem strategies. International Journal of Operations & Production Management, 41 (11). pp. 1761-1784. doi:10.1108/IJOPM-05-2021-0317 ISSN 0144-3577.

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Official URL: http://dx.doi.org/10.1108/IJOPM-05-2021-0317

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Abstract

Purpose
Performance measurement and management (PMM) systems have traditionally enabled strategy execution within and across firms. However, PMM have been criticized as overly static and deterministic and therefore inappropriate for emergent and dynamic contexts, such as those that characterize business ecosystems.The study aims to address the roles of organizational PMM practices in the development and implementation of business ecosystem strategies.

Design/methodology/approach
The authors carried out a qualitative, longitudinal study during 2016–2020 at a Japanese multinational technology corporation attempting to create an ecosystem strategy to expand its market and diversify its offering. The authors collected interview, observation and archival data, spanning the period from framing the initial strategy to establishing the ecosystem.

Findings
The process of developing and implementing the ecosystem strategy was emergent and highly iterative, rather than planned and linear, eventually requiring key decision-makers in the company to challenge some of their deeply held assumptions. PMM practices first acted as barriers to ecosystem development by promoting an excessive focus on revenue generation. Once modified, PMM helped capture, convey and reassess the ecosystem strategy. Performance targets, indicators and strategy maps were not just data gathering and reporting mechanisms but key means to express competing perspectives.

Practical implications
When developing an ecosystem strategy, managers should adopt a participatory and iterative approach, reviewing the complementary effects of various PMM tools at different points in time.

Originality/value
The study is among the first to provide an in-depth account of ecosystem strategy creation and implementation and to identify the diverse roles and effects of PMM practices in dynamic and complex contexts.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Business enterprises , Business enterprises -- Growth -- Japan, Organizational effectiveness -- Measurement, Industrial productivity -- Measurement, Industrial management -- Japan, Performance -- Measurement, Performance standards -- Japan
Journal or Publication Title: International Journal of Operations & Production Management
Publisher: Emerald
ISSN: 0144-3577
Official Date: 9 November 2021
Dates:
DateEvent
9 November 2021Published
15 October 2021Available
1 October 2021Accepted
Volume: 41
Number: 11
Page Range: pp. 1761-1784
DOI: 10.1108/IJOPM-05-2021-0317
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 20 October 2021
Date of first compliant Open Access: 21 October 2021

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