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Global behaviors, perceptions, and the emergence of social norms at the onset of the COVID-19 pandemic

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Hensely, Lukas, Wittey, Marc, Caria, Stefano, Fetzer, Thiemo, Fiorin, Stefano, Goetz, Friedrich M., Gomez, Margarita, Haushofer, Johannes, Ivchenko, Andriy, Kraft-Todd, Gordon, Reutskaja, Elena, Roth, Christopher, Yoeli, Erez and Jachimowicz, Jon M. (2022) Global behaviors, perceptions, and the emergence of social norms at the onset of the COVID-19 pandemic. Journal of Economic Behavior and Organization, 193 . pp. 473-496. doi:10.1016/j.jebo.2021.11.015

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Official URL: https://doi.org/10.1016/j.jebo.2021.11.015

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Abstract

We conducted a large-scale survey covering 58 countries and over 100,000 respondents between late March and early April 2020 to study beliefs and attitudes towards citizens’ and governments’ responses at the onset of the COVID-19 pandemic. Most respondents reported holding normative beliefs in support of COVID-19 containment measures, as well as high rates of adherence to these measures. They also believed that their government and their country’s citizens were not doing enough and underestimated the degree to which others in their country supported strong behavioral and policy responses to the pandemic. Normative beliefs were strongly associated with adherence, as well as beliefs about others’ and the government’s response. Lockdowns were associated with greater optimism about others’ and the government’s response, and improvements in measures of perceived mental well-being; these effects tended to be larger for those with stronger normative beliefs. Our findings highlight how social norms can arise quickly and effectively to support cooperation at a global scale.

Item Type: Journal Article
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HN Social history and conditions. Social problems. Social reform
R Medicine > RA Public aspects of medicine
Divisions: Faculty of Social Sciences > Economics
Library of Congress Subject Headings (LCSH): COVID-19 Pandemic, 2020-, COVID-19 Pandemic, 2020- -- Government policy , COVID-19 Pandemic, 2020- -- Social aspects , Social norms , Social perception
Journal or Publication Title: Journal of Economic Behavior and Organization
Publisher: Elsevier Science BV
ISSN: 0167-2681
Official Date: January 2022
Dates:
DateEvent
January 2022Published
19 November 2021Available
8 November 2021Accepted
Volume: 193
Page Range: pp. 473-496
DOI: 10.1016/j.jebo.2021.11.015
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
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