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We get them running through walls : strategizing via an indignation-based moral battery

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Hurst, Matthew James, Nicolini, Davide and Wiedner, Rene (2021) We get them running through walls : strategizing via an indignation-based moral battery. In: 81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021, Virtual, 29 Jul - 4 Aug 2022. Published in: Academy of Management Proceedings, 2021 (1). ISSN 0065-0668. doi:10.5465/AMBPP.2021.155

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Official URL: http://dx.doi.org/10.5465/AMBPP.2021.155

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Abstract

Based on 18 months of multi-method ethnographic research, and drawing from the social movement literature, we theorize a process model of how complex emotions are harnessed through organization-level strategizing in careful sequence and combination to form an indignation-based moral battery. The strategizing process is found to generate a negative emotional pole around the status quo in an organization which repels executives and managers; and a positive emotional pole around the possible future for the organization which attracts them. The feeling of tension and indeterminacy between the two poles forms an indignation gap which, if sizeable, mobilizes commitment and action towards macro-organization phenomena, such as change. This indignation-based moral battery is first formed with executives and replicated with managers to promote organization-wide acceptance and buy-in. Lastly, we identify that rather than individual charismatic leaders maneuvering emotions, the theorized process takes temporal and logical precedent with leaders becoming the carriers of the process in line with a practice-based perspective of strategy.

Item Type: Conference Item (Paper)
Divisions: Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Academy of Management Proceedings
Publisher: Academy of Management
ISSN: 0065-0668
Official Date: 1 August 2021
Dates:
DateEvent
1 August 2021Published
26 July 2021Available
Volume: 2021
Number: 1
Article Number: 11812
DOI: 10.5465/AMBPP.2021.155
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Open Access
Conference Paper Type: Paper
Title of Event: 81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021
Type of Event: Conference
Location of Event: Virtual
Date(s) of Event: 29 Jul - 4 Aug 2022

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