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Affective networks : how WeChat enhances Tencent’s digital business governance
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Peng, Yuzhu (Altman) (2017) Affective networks : how WeChat enhances Tencent’s digital business governance. Chinese Journal of Communication, 10 (3). pp. 264-278. doi:10.1080/17544750.2017.1306573
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WRAP-Affective-networks-how-WeChat-enhances-Tencents-digital-business-governance-2022.pdf - Accepted Version - Requires a PDF viewer. Download (426Kb) | Preview |
Official URL: http://dx.doi.org/10.1080/17544750.2017.1306573
Abstract
An emerging body of literature has revealed that social media enhance digital business governance to facilitate Internet companies in generating profit throughout regulating the everyday lives of users. However, although existing debates are often contextualized in the West, little attention has been paid to China, where social media are widely used. To fill this knowledge gap, this article investigates the digital business governance practiced by Chinese Internet companies such as Tencent. Specifically, I employ an affective lens to analyze how WeChat, the most popular social media application launched by Tencent, allows this Internet company to influence users for its own business purposes. Chinese college students, which constitute a representative group of young people, were early adopters of WeChat, and they have led the trend of social media use in China. Based on a yearlong netnographic study of Chinese college students, the results reveal that the affective design of WeChat captured their attention and influenced their everyday practices. These results provide insight into how digital business governance operates in the Chinese context, in which authoritarianism and capitalism work closely together.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory | ||||||||
| Divisions: | Faculty of Social Sciences > Centre for Applied Linguistics | ||||||||
| Library of Congress Subject Headings (LCSH): | Attention -- Economic aspects, Internet -- Political aspects -- China, Online social networks -- China, Wechat (Firm), Social media -- China, Business enterprises -- Computer networks -- Management, Management -- Technological innovations, Electronic government information | ||||||||
| Journal or Publication Title: | Chinese Journal of Communication | ||||||||
| Publisher: | Taylor and Francis | ||||||||
| ISSN: | 1754-4750 | ||||||||
| Official Date: | 28 March 2017 | ||||||||
| Dates: |
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| Volume: | 10 | ||||||||
| Number: | 3 | ||||||||
| Page Range: | pp. 264-278 | ||||||||
| DOI: | 10.1080/17544750.2017.1306573 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | This is an Accepted Manuscript of an article published by Taylor & Francis in Chinese Journal of Communication on 28/03/2017, available online: http://www.tandfonline.com/10.1080/17544750.2017.1306573 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access |
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