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“She uses men to boost her career” : Chinese digital cultures and gender stereotypes of female academics in Zhihu discourses

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Peng, Yuzhu (Altman), Hou, Jenny Zhengye, KhosraviNik, Majid and Zhang, Xiaoxiao (2021) “She uses men to boost her career” : Chinese digital cultures and gender stereotypes of female academics in Zhihu discourses. Social Semiotics . pp. 1-19. doi:10.1080/10350330.2021.1940920 ISSN 1035-0330. (In Press)

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Official URL: http://dx.doi.org/10.1080/10350330.2021.1940920

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Abstract

Portrayed by the media as the story of “how a female PhD juggles intimate relationship with four male PhD academics”, the LM incident, named after the female main character of the story, was a high-profile case, which provoked public debates on Chinese social media in 2019. In this article, we explore how the stereotyping of female PhDs plays out in Chinese Internet users’ discussions about the LM incident. We collected a total of 632 relevant posts from the most popular Chinese community question-answering (CQA) site – Zhihu and analysed them by drawing on critical discourse analysis (CDA). The research findings reveal how a sexualised portrayal of female PhDs, which is dramatically “different” from the traditional, asexual stereotypes of well-educated women, is established in Zhihu users’ postings. Many Zhihu users, including both women and men, mobilise an overwhelmingly sexualised portrayal of female PhDs, which speaks to the normalisation of patriarchal discourses in the status quo of Chinese academia and beyond. The research findings shed light on post-socialist gender politics, which facilitates the perpetuation of gender essentialism in China in the post-reform era.

Item Type: Journal Article
Subjects: L Education > LC Special aspects of education
Divisions: Faculty of Social Sciences > Centre for Applied Linguistics
Library of Congress Subject Headings (LCSH): Education, Higher -- China, Sex differences in education -- China, Women -- Education -- China, Universities and colleges -- Social aspects -- China, Feminism and education -- China, Stereotypes (Social psychology) -- China, Educational equalization -- China, Sex discrimination in education -- China
Journal or Publication Title: Social Semiotics
Publisher: Routledge
ISSN: 1035-0330
Official Date: 18 June 2021
Dates:
DateEvent
18 June 2021Available
18 June 2021Accepted
Page Range: pp. 1-19
DOI: 10.1080/10350330.2021.1940920
Status: Peer Reviewed
Publication Status: In Press
Reuse Statement (publisher, data, author rights): This is an Accepted Manuscript of an article published by Taylor & Francis in Social Semiotics on 18/06/2021, available online: http://www.tandfonline.com/10.1080/10350330.2021.1940920
Access rights to Published version: Open Access (Creative Commons)
Date of first compliant deposit: 23 March 2022
Date of first compliant Open Access: 25 March 2022
Is Part Of: 1

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