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Why do people choose different social media platforms? Linking use motives with social media affordances and personalities
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Chen, Meng and Peng, Yuzhu (Altman) (2022) Why do people choose different social media platforms? Linking use motives with social media affordances and personalities. Social Science Computer Review . doi:10.1177/08944393211049120 ISSN 0894-4393. (In Press)
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Official URL: http://dx.doi.org/10.1177/08944393211049120
Abstract
Drawing on uses and gratifications (U&G) theory, the current research investigates how social media users exploit different media affordances to satisfy their motives and how such motives are shaped by their personalities. A cross-sectional survey among college students (N = 190) was conducted to examine their most frequently used social media platforms, use motives, and perceived media affordances. Their personalities were also assessed along the Big Five and narcissism. An exploratory factor analysis yielded five broad categories of social media use motives. Structural equation modeling results revealed that social media use motives were differentially associated with affordances and that personalities play an influential role in shaping individuals’ use motives and affordance preferences. The findings are discussed in relation to the theoretical contributions to the U&G approach as well as the practical implications to social media platform design and development.
| Item Type: | Journal Article | ||||||||
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| Subjects: | H Social Sciences > HM Sociology L Education > LA History of education P Language and Literature > PN Literature (General) |
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| Divisions: | Faculty of Social Sciences > Centre for Applied Linguistics | ||||||||
| Library of Congress Subject Headings (LCSH): | Social media, Social media -- Influence , Social media and college students , Internet personalities | ||||||||
| Journal or Publication Title: | Social Science Computer Review | ||||||||
| Publisher: | Sage Publications, Inc. | ||||||||
| ISSN: | 0894-4393 | ||||||||
| Official Date: | 2022 | ||||||||
| Dates: |
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| DOI: | 10.1177/08944393211049120 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | In Press | ||||||||
| Reuse Statement (publisher, data, author rights): | Chen, Meng and Peng, Yuzhu (Altman) (2022) Why do people choose different social media platforms? Linking use motives with social media affordances and personalities. Social Science Computer Review. Copyright © 2022 by SAGE Publications. Reprinted by permission of SAGE Publications. http://dx.doi.org/10.1177/08944393211049120 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Date of first compliant deposit: | 28 April 2022 | ||||||||
| Date of first compliant Open Access: | 28 April 2022 |
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