Tan, W. K., Teo, H. H., Tan, C. H. and Yang, Yang (2016) The social dimension of mobile commerce – engaging customers through group purchase. In: Nah, F. F.-H. and Tan, C. H., (eds.) Lecture Notes in Computer Science. HCI in Business, Government, and Organizations: eCommerce and Innovation, 9751 . Springer International Publishing, pp. 468-479. ISBN 9783319393964

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Abstract

Social commerce and mobile commerce have become increasingly popular in recent years because they enhance customer’s shopping process and increase businesses’ revenue. However, the extant literature does not prescribe sufficient design guidelines for implementing social commerce in a mobile commerce context. This research draws on the idea of group purchase to inject an element of social commerce into mobile commerce. A set of mobile commerce design features is carefully contrived to support group purchase in a process that maximizes social interaction among customers and their shopping partners. This could potentially increase user engagement with the mobile commerce application and encourage customer loyalty and repeated purchase.

Item Type:	Book Item
Divisions:	Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School
Series Name:	HCI in Business, Government, and Organizations: eCommerce and Innovation
Publisher:	Springer International Publishing
ISBN:	9783319393964
Book Title:	Lecture Notes in Computer Science
Editor:	Nah, F. F.-H. and Tan, C. H.
Official Date:	2016
Dates:	Date Event 2016 Published
Volume:	9751
Page Range:	pp. 468-479
DOI:	10.1007/978-3-319-39396-4_43
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Open Access (Creative Commons)
Date of first compliant deposit:	13 June 2022
Open Access Version:	Publisher

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