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The social dimension of mobile commerce – engaging customers through group purchase
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Tan, W. K., Teo, H. H., Tan, C. H. and Yang, Yang (2016) The social dimension of mobile commerce – engaging customers through group purchase. In: Nah, F. F.-H. and Tan, C. H., (eds.) Lecture Notes in Computer Science. HCI in Business, Government, and Organizations: eCommerce and Innovation, 9751 . Springer International Publishing, pp. 468-479. ISBN 9783319393964
An open access version can be found in:
Official URL: https://doi.org/10.1007/978-3-319-39396-4_43
Abstract
Social commerce and mobile commerce have become increasingly popular in recent years because they enhance customer’s shopping process and increase businesses’ revenue. However, the extant literature does not prescribe sufficient design guidelines for implementing social commerce in a mobile commerce context. This research draws on the idea of group purchase to inject an element of social commerce into mobile commerce. A set of mobile commerce design features is carefully contrived to support group purchase in a process that maximizes social interaction among customers and their shopping partners. This could potentially increase user engagement with the mobile commerce application and encourage customer loyalty and repeated purchase.
Item Type: | Book Item | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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Series Name: | HCI in Business, Government, and Organizations: eCommerce and Innovation | ||||
Publisher: | Springer International Publishing | ||||
ISBN: | 9783319393964 | ||||
Book Title: | Lecture Notes in Computer Science | ||||
Editor: | Nah, F. F.-H. and Tan, C. H. | ||||
Official Date: | 2016 | ||||
Dates: |
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Volume: | 9751 | ||||
Page Range: | pp. 468-479 | ||||
DOI: | 10.1007/978-3-319-39396-4_43 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
Date of first compliant deposit: | 13 June 2022 | ||||
Open Access Version: |
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