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Scaling the user base of digital ventures through generative pattern replication : the case of ridesharing
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Kelestyn, Bozhena , Henfridsson, Ola and Nandhakumar, Joe (2017) Scaling the user base of digital ventures through generative pattern replication : the case of ridesharing. In: Hawaii International Conference on System Sciences 2017, Hilton Waikoloa Village, Hawaii, 4-7 Jan 2017. Published in: Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS 2017) pp. 4776-4785. ISBN 9780998133102. doi:10.24251/HICSS.2017.581
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Official URL: http://dx.doi.org/10.24251/HICSS.2017.581
Abstract
Digital ventures seek to scale their user base quickly and effectively across markets in order to lock out competitors and drive adoption through positive feedback loops. We view such rapid global scaling as an organising logic by which ventures replicate a generic solution to recurring challenges, that are found in expanding a user base across markets; which is usually characterized by slight variables in their conditions. We distinguish and describe this as a process of “generative pattern replication”, where an existing scaling pattern is specialised to the specific circumstances of the new market, and applied there. For our study we looked at BlaBlaCar, a ridesharing venture that has rapidly scaled its business into 22 markets, to gain a better understanding about this generative process. Our research contributes to the digital innovation literature by proposing a novel perspective on the scaling of digital ventures
| Item Type: | Conference Item (Paper) | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS 2017) | ||||
| Publisher: | Hochschule Bonn-Rhein-Sieg | ||||
| ISBN: | 9780998133102 | ||||
| Official Date: | 4 January 2017 | ||||
| Dates: |
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| Page Range: | pp. 4776-4785 | ||||
| DOI: | 10.24251/HICSS.2017.581 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Open Access | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | Hawaii International Conference on System Sciences 2017 | ||||
| Type of Event: | Conference | ||||
| Location of Event: | Hilton Waikoloa Village, Hawaii | ||||
| Date(s) of Event: | 4-7 Jan 2017 | ||||
| Related URLs: |
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