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Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
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Liu, Jen-Yuan Martin and Wang, Qing (2007) Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands. In: 34th Annual Conference of the Association-for-Consumer-Research, Orlando, FL, SEP 28-OCT 01, 2006. Published in: ADVANCES IN CONSUMER RESEARCH VOL XXXIV, 34 pp. 396-398.
Full text not available from this repository.| Item Type: | Conference Item (UNSPECIFIED) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Series Name: | Advances in Consumer Research |
| Journal or Publication Title: | ADVANCES IN CONSUMER RESEARCH VOL XXXIV |
| Publisher: | ASSOC CONSUMER RESEARCH |
| ISSN: | 0098-9258 |
| Editor: | Fitzsimons, GJ |
| Date: | 2007 |
| Volume: | 34 |
| Number of Pages: | 3 |
| Page Range: | pp. 396-398 |
| Publication Status: | Published |
| Title of Event: | 34th Annual Conference of the Association-for-Consumer-Research |
| Location of Event: | Orlando, FL |
| Date(s) of Event: | SEP 28-OCT 01, 2006 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/16695 |
Data sourced from Thomson Reuters' Web of Knowledge
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