Thomas, Howard, 1943- and Li, Xiaoying. (2009) Mapping globally branded business schools: a strategic positioning analysis. Management Decision, Vol.47 (No.9). pp. 1420-1440. ISSN 0025-1747

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Abstract

Purpose - The purpose of this paper is to investigate the strategic profiles and differences across globally leading business schools. Design/methodology/approach - This paper used the concepts of strategic group identity and domain consensus to examine the differences across the business schools. Cluster analysis is applied to identify strategic groups among 82 global schools from the USA, Canada, Europe, Asia and Australia. Findings - Ten strategic groups - essentially similar strategic "clusters" - are identified by the clustering analysis. The results demonstrate that the groups do have different resource and reputation profiles. Research limitations/implications - Future research can improve the research base by collecting data on financial variables such as endowments, providing metrics by which a school's efficiency can be assessed, or collecting longitudinal data. Furthermore, a form of cognitive strategic mapping could be achieved through survey and interview mechanisms in order to highlight the perspectives of deans and senior managers of business schools. Originality/value - This research contributes to the literature in two aspects. First, this research provides a clear mapping of the strategic "bands" across globally branded business schools. The results are highly timely in today's debate about the nature and future of business schools. Second, this research demonstrates that strategic group theory can be applied in the business school context.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Management Decision
Publisher:	Emerald Group Publishing Limited
ISSN:	0025-1747
Date:	2009
Volume:	Vol.47
Number:	No.9
Number of Pages:	21
Page Range:	pp. 1420-1440
Identification Number:	10.1108/00251740910995639
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/16713

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