The Library
Value creation in an algorithmic world : towards an ethics of dynamic pricing
Tools
Nunan, Daniel and Di Domenico, MariaLaura (2022) Value creation in an algorithmic world : towards an ethics of dynamic pricing. Journal of Business Research, 150 . pp. 451-460. doi:10.1016/j.jbusres.2022.06.032 ISSN 0148-2963.
|
PDF
1-s2.0-S0148296322005689-main.pdf - Published Version - Requires a PDF viewer. Available under License Creative Commons Attribution 4.0. Download (941Kb) | Preview |
Official URL: http://dx.doi.org/10.1016/j.jbusres.2022.06.032
Abstract
Choice of pricing strategy plays a central role in value creation and the effective functioning of markets. Shifts in technology and the growing availability of data are facilitating ever more innovative forms of pricing strategy. Within the emerging literature on pricing ethics, there is a gap in our understanding of the specific challenges of algorithmically generated dynamic pricing. Increasing pricing automation shifts the managerial focus from the selection of prices to the choice of algorithms. This paper expands the literature on pricing ethics by conceptualizing the ethical challenges raised by the contemporary use of dynamic pricing. We propose a governance model for algorithmically generated dynamic pricing, taking into account the role of the customer as a stakeholder in value generation.
Item Type: | Journal Article | ||||||||
---|---|---|---|---|---|---|---|---|---|
Subjects: | H Social Sciences > HF Commerce | ||||||||
Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||||||
Library of Congress Subject Headings (LCSH): | Pricing, Price fixing -- Economic aspects, Pricing -- Economic aspects, Artificial intelligence -- Moral and ethical aspects | ||||||||
Journal or Publication Title: | Journal of Business Research | ||||||||
Publisher: | Elsevier Inc. | ||||||||
ISSN: | 0148-2963 | ||||||||
Official Date: | November 2022 | ||||||||
Dates: |
|
||||||||
Volume: | 150 | ||||||||
Page Range: | pp. 451-460 | ||||||||
DOI: | 10.1016/j.jbusres.2022.06.032 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 18 October 2022 | ||||||||
Date of first compliant Open Access: | 18 October 2022 |
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |
Downloads
Downloads per month over past year