Yannopoulou, Natalia and Elliott, Richard (2009) The role of "interpretive communities" in the interpretation of "open text" advertisements. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36 pp. 860-862.

Full text not available from this repository.

Item Type:	Conference Item (Paper)
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School
Series Name:	Advances in Consumer Research
Journal or Publication Title:	Advances in Consumer Research
Publisher:	Association for Consumer Research
ISBN:	978-0-915552-63-4
ISSN:	0098-9258
Editor:	McGill, AL and Shavitt, S
Official Date:	2009
Volume:	Vol.36
Number of Pages:	3
Page Range:	pp. 860-862
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Conference Paper Type:	Paper
Title of Event:	36th Annual Conference of the Association for Consumer Research
Type of Event:	Conference
Location of Event:	San Francisco, CA
Date(s) of Event:	October 23-26, 2008
URI:	http://wrap.warwick.ac.uk/id/eprint/16745

Data sourced from Thomson Reuters' Web of Knowledge

Request changes or add full text files to a record

Actions (login required)

View Item