The Library
The role of "interpretive communities" in the interpretation of "open text" advertisements
Tools
Tools
Tools
Yannopoulou, Natalia and Elliott, Richard (2009) The role of "interpretive communities" in the interpretation of "open text" advertisements. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36 pp. 860-862. ISBN 978-0-915552-63-4. ISSN 0098-9258.
Research output not available from this repository, contact author.
Official URL: http://www.acrwebsite.org/volumes/display.asp?id=1...
| Item Type: | Conference Item (Paper) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
||||
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Series Name: | Advances in Consumer Research | ||||
| Journal or Publication Title: | Advances in Consumer Research | ||||
| Publisher: | Association for Consumer Research | ||||
| ISBN: | 978-0-915552-63-4 | ||||
| ISSN: | 0098-9258 | ||||
| Editor: | McGill, AL and Shavitt, S | ||||
| Official Date: | 2009 | ||||
| Dates: |
|
||||
| Volume: | Vol.36 | ||||
| Number of Pages: | 3 | ||||
| Page Range: | pp. 860-862 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | 36th Annual Conference of the Association for Consumer Research | ||||
| Type of Event: | Conference | ||||
| Location of Event: | San Francisco, CA | ||||
| Date(s) of Event: | October 23-26, 2008 |
Data sourced from Thomson Reuters' Web of Knowledge
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
