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The role of "interpretive communities" in the interpretation of "open text" advertisements

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Yannopoulou, Natalia and Elliott, Richard (2009) The role of "interpretive communities" in the interpretation of "open text" advertisements. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36 pp. 860-862. ISBN 978-0-915552-63-4. ISSN 0098-9258.

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Official URL: http://www.acrwebsite.org/volumes/display.asp?id=1...

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Item Type: Conference Item (Paper)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School
Series Name: Advances in Consumer Research
Journal or Publication Title: Advances in Consumer Research
Publisher: Association for Consumer Research
ISBN: 978-0-915552-63-4
ISSN: 0098-9258
Editor: McGill, AL and Shavitt, S
Official Date: 2009
Dates:
DateEvent
2009Published
Volume: Vol.36
Number of Pages: 3
Page Range: pp. 860-862
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Conference Paper Type: Paper
Title of Event: 36th Annual Conference of the Association for Consumer Research
Type of Event: Conference
Location of Event: San Francisco, CA
Date(s) of Event: October 23-26, 2008

Data sourced from Thomson Reuters' Web of Knowledge

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