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The role of "interpretive communities" in the interpretation of "open text" advertisements
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Yannopoulou, Natalia and Elliott, Richard (2009) The role of "interpretive communities" in the interpretation of "open text" advertisements. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36 pp. 860-862.
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Official URL: http://www.acrwebsite.org/volumes/display.asp?id=1...
| Item Type: | Conference Item (Paper) | ||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Series Name: | Advances in Consumer Research | ||||
| Journal or Publication Title: | Advances in Consumer Research | ||||
| Publisher: | Association for Consumer Research | ||||
| ISBN: | 978-0-915552-63-4 | ||||
| ISSN: | 0098-9258 | ||||
| Editor: | McGill, AL and Shavitt, S | ||||
| Official Date: | 2009 | ||||
| Dates: |
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| Volume: | Vol.36 | ||||
| Number of Pages: | 3 | ||||
| Page Range: | pp. 860-862 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | 36th Annual Conference of the Association for Consumer Research | ||||
| Type of Event: | Conference | ||||
| Location of Event: | San Francisco, CA | ||||
| Date(s) of Event: | October 23-26, 2008 | ||||
| URI: | http://wrap.warwick.ac.uk/id/eprint/16745 |
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