The Library

Factors influencing consumers' evaluation and adoption intention of really-new products or services: prior knowledge, innovativeness and timing of product evaluation

Tools

Wang, Qing, Dacko, Scott G. and Gad, Marwa (2008) Factors influencing consumers' evaluation and adoption intention of really-new products or services: prior knowledge, innovativeness and timing of product evaluation. In: 35th Annual Conference of the Association-for-Consumer-Research, Memphis, TN, Oct 25-28, 2007. Published in: Advances in Consumer Research, Vol.35 pp. 416-422.

Full text not available from this repository.

Abstract

This paper empirically examines factors influencing consumers' evaluation and adoption intention of really new products. Combining construal level theory with literature on new product evaluation and adoption, we found an asymmetry in the conditional importance of benefit and cost, both as mediators and as antecedents of adoption intention. As mediators, consumer innovativeness does not affect perceived cost, but leads to greater perceived benefit and greater adoption intention. As antecedents, cost is important only if the adoption is highly beneficial, but benefits remain important regardless of cost. Finally, we found that the salience of costs increases as the temporal distance decreases, whilst the salience of benefit remains constant. We discuss implications for marketing of really new products.

Item Type: Conference Item (UNSPECIFIED)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Consumer behavior, New products, Consumers -- Attitudes, Marketing research, Consumers -- Research, Commercial products -- Testing
Series Name: Advances in Consumer Research
Journal or Publication Title: Advances in Consumer Research
Publisher: Association for Consumer Research
ISBN: 978-0-915552-61-0
ISSN: 0098-9258
Editor: Lee, AY and Soman, D
Official Date: 2008
Volume: Vol.35
Number of Pages: 7
Page Range: pp. 416-422
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Title of Event: 35th Annual Conference of the Association-for-Consumer-Research
Type of Event: Conference
Location of Event: Memphis, TN
Date(s) of Event: Oct 25-28, 2007
References:

Alexander, David, L, John G. Lynch, Jr., and Qing Wang (in
press), “As Time Goes By: Do Cold Feet Follow Warm
Intentions for Really-New Vs. Incrementally-New Products?”
Journal of Marketing Research.
Alba, Joseph W. and Wesley Hutchinson (1987), “Dimensions of
Consumer Expertise,” Journal of Consumer Research, 13
(March), 411-454.
Brown, Christina, and Gregory Carpenter (2000), “Why is the
Trivial Important? A Reasons-Based Account for the Effects
of Trivial Attributes on Choice,” Journal of Marketing
Research, 26 (March), 372-385.
Dahl, Darren W., Amitava Chattopadhyay, and Gerald J. Gorn
(1999), “The Use of Visual Mental Imagery in New Product
Design,” Journal of Marketing Research, 36(February), 18-
28.
Eyal, Tal, Nira Libermann, Yaacov Trope, and Eva Walther
(2004), “The Pros and Cons of Temporally Near and Distant
Action,” Journal of Personality and Social Psychology, 86
(6), 781-795.
Gatignon, Hubert, and Thomas Robertson (1985), “A Propositional
Inventory for New Diffusion Research,” Journal of
Consumer Research, 11 (March), 849-67.
Greg-Paxton, Jennifer and Deborah Roedder John (1997),
“Consumer Learning by Analogy: A Model of Internal
Knowledge Transfer,” Journal of Consumer Research, 24
(December), 266-284.
Hirschman, Elizabeth C (1980), “Innovativeness, Novelty
Seeking, and Consumer Creativity,” Journal of Consumer
Research, 7 (3), 283-95.
Hoeffler, Steve (2003), “Measuring Preferences for Really-New
Products,” Journal of Marketing Research, 40 (November),
406-420.
Libermann, Nira and Trope, Yaacov (1998). “The Role of
Feasibility and Desirability Considerations in Near and
Distant Future Decisions: A Test of Temporal Construal
Theory,” Journal of Personality and Social Psychology,
75(1), 5-18.
Manning, Kenneth C., Bearden, William O and Thomas J.
Madden (1995), “Consumer Innovativeness and the Adoption
Process,” Journal of Consumer Psychology, 4(4), 329-345.
Moreau, Page, Donald R. Lehmann, and Arthur B. Markman
(2001), “Entrenched Knowledge Structures and Consumer
Response to New Products,” Journal of Marketing Research,
38 (February), 14-29.
Mowen, John C., Mowen Maryanne M. (1991). “Time and
Outcome Valuation Implications for Marketing Decision
Making,” Journal of Marketing, 55(4), 54-62.
Mukherjee, Ashesh, and Wayne D. Hoyer (2001), “The Effect of
Novel Attributes on Product Evaluation”, Journal of
Consumer Research, 28 (December), 462-472.
Nabih, M. I., Bloem, J. G., and Poiesz, T. B. C. (1997), “Conceptual
Issues in the Study of Innovation Adoption Behavior,”
Advances in Consumer Research, 24, 190-196.
Nowlis, Stephen M, and Itamar Simonson (1996), “The Effect of
New Product Features on Brand Choice,” Journal Marketing
Research, 33(February), 36-46.
Nunnally, Jum C. (1978), Psychometric Theory (2nd Ed.). New
York: McGraw-Hill.
Robertson, Thomas S. (1971). Innovative Behaviour and
Communication, New York: Holt, Rhineart & Winston.
Rogers, Everett M. (1983), Diffusion of Innovations (3rd
Edition). New York: The Free Press.
Urban, Glen L., Weinberg, Bruce D. and Hauser, John R (1996),
“Premarket Forecasting of Really-New Products,” Journal of
Marketing, Vol. 60 (January), 47-60.
URI: http://wrap.warwick.ac.uk/id/eprint/16746

Data sourced from Thomson Reuters' Web of Knowledge

Request changes or add full text files to a record

Actions (login required)

View Item View Item