Paroutis, Sotirios and Al Saleh, Alya. (2009) Determinants of knowledge sharing using Web 2.0 technologies. Journal of Knowledge Management, Vol.13 (No.4). pp. 52-63. ISSN 1367-3270

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Abstract

Purpose - The purpose of this paper is to investigate the key determinants of knowledge sharing and collaboration using Web 2.0 technologies by exploring the reasons for and barriers to employees' active participation in its various platforms within a large multinational firm.

Design/methodology/approach - This study is based on a case study design. In total, 11 in-depth interviews were conducted. In addition, secondary data was collected. The data was analysed using a grounded approach.

Findings - The authors reveal four key determinants of knowledge sharing using Web 2.0 technologies: history, outcome expectations, perceived organizational or management support and trust.

Research limitations/implications - The limitations are related to the small sample size and the assumptions on which the study was based. First, Web 2.0 technologies were perceived as a single set of technologies whose adoption and use is determined by the same range of factors. Secondly, the study assumes that knowledge sharing using Web 2.0 is an effective means to collaborate.

Practical implications - Managerial recommendations derived from this study include: playing an active role in supporting Web 2.0 technologies as a strategic knowledge management initiative, clearly communicating its benefits, providing the necessary training and finally, rewarding participation.

Originality/value - Online collaboration tools have become the knowledge management tool of choice for an increasing number of organisations. However, very little is known about factors leading to their success or failure. This study narrows this gap by offering unique empirical evidence from TechCo (pseudonym), one of the largest companies deploying such technologies.

Item Type:	Journal Article
Subjects:	Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of Knowledge Management
Publisher:	Emerald Group Publishing Limited
ISSN:	1367-3270
Official Date:	2009
Dates:	Date Event 2009 Published
Volume:	Vol.13
Number:	No.4
Number of Pages:	12
Page Range:	pp. 52-63
Identification Number:	10.1108/13673270910971824
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/16774

Data sourced from Thomson Reuters' Web of Knowledge

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