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“We think about the quantity more”: factors influencing emerging adults’ food outlet choice in a university food environment, a qualitative enquiry

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Mensah, Daniel Opoku and Oyebode, Oyinlola (2022) “We think about the quantity more”: factors influencing emerging adults’ food outlet choice in a university food environment, a qualitative enquiry. Nutrition Journal, 21 (1). 49. doi:10.1186/s12937-022-00801-0 ISSN 1475-2891.

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Official URL: https://doi.org/10.1186/s12937-022-00801-0

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Abstract

Background: In recent decades, the food environment has seen rapid transformation globally, altering food availability and access along with how people interact with the food environment and make food-related choice. Objectives & method: This explorative study aimed to identify the factors that shape the decision-making process for food outlet choices among emerging adults in a Ghanaian University food environment. The study uses focus group discussions in combination with novel dyadic interviews with best friend pairs. Verbatim transcripts were analysed thematically using NVivo 12. Results: Drawing on socio-ecological model (SEM) of behaviour, the study used testimony from 46 participants aged 18–25, 47% female, including individuals from major ethnicities and religions in Ghana, and identified three interwoven levels of influence shaping emerging adults’ choices of food outlet. The main factors influencing food outlet choice were identified as food prices, spatial accessibility, budget, and food quantity/satiety with additional factors including hygiene, variety of foods, food quality and taste preferences as well as societal factors such as ambience and peer influence. Conclusion: Multi-component approaches that combine structural level interventions in food retailing along with individual level components may be effective at changing emerging adult consumption behaviour in SSA, although this needs to be studied.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
L Education > LB Theory and practice of education
T Technology > TP Chemical technology
Divisions: Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School > Health Sciences
Faculty of Science, Engineering and Medicine > Medicine > Warwick Medical School
SWORD Depositor: Library Publications Router
Library of Congress Subject Headings (LCSH): Food industry and trade -- Research -- Ghana, Food consumption -- Ghana, Food service, College students -- Attitudes -- Ghana, Universities and colleges -- Social aspects
Journal or Publication Title: Nutrition Journal
Publisher: BioMed Central
ISSN: 1475-2891
Official Date: 30 July 2022
Dates:
DateEvent
30 July 2022Published
20 July 2022Accepted
Volume: 21
Number: 1
Article Number: 49
DOI: 10.1186/s12937-022-00801-0
Status: Peer Reviewed
Publication Status: Published
Reuse Statement (publisher, data, author rights): ** From Springer Nature via Jisc Publications Router ** History: received 07-02-2022; accepted 20-07-2022; registration 22-07-2022; pub-electronic 30-07-2022; online 30-07-2022; collection 12-2022. ** Licence for this article: http://creativecommons.org/licenses/by/4.0/
Access rights to Published version: Open Access (Creative Commons)
Date of first compliant deposit: 19 August 2022
Date of first compliant Open Access: 19 August 2022
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
UNSPECIFIEDUniversity of Warwickhttp://dx.doi.org/10.13039/501100000741
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