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Technology acceptance and readiness of stakeholders for transitioning to a circular plastic economy in Africa

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Kolade, Oluwaseun, Odumuyiwa, Victor, Abolfathi, Soroush, Schröder, Patrick, Wakunuma, Kutoma, Akanmu, Ifeoluwa, Whitehead, Timothy, Tijani, Bosun and Oyinlola, Muyiwa (2022) Technology acceptance and readiness of stakeholders for transitioning to a circular plastic economy in Africa. Technological Forecasting and Social Change, 183 . 121954. doi:10.1016/j.techfore.2022.121954 ISSN 0040-1625.

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Official URL: http://dx.doi.org/10.1016/j.techfore.2022.121954

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Abstract

Scholars and practitioners have highlighted the importance of digital innovations in the drive towards a circular plastic economy. Therefore this paper investigates the role of digital innovators and the public's response to digital innovations on the African continent. The study draws from four focus groups, and cross-sectional surveys of 33 digital innovators and 1475 community members across 20 low-middle income communities in five African countries. The results indicate that, while digital innovators are strongly optimistic and highly motivated, their engagement and impact on the circular plastic economy ecosystem are limited by a range of institutional, infrastructural and socio-cultural factors. Furthermore, results from the regression models of cross-sectional data of community members show that understanding of the technologies and perceived ease of use have significant positive impacts on uptake of technological innovations for the circular plastic economy, and perceived ease of use is also a significant moderator of barriers to adoption. The findings underline the need for a well-informed and motivated cohort of digital innovators to promote diffusion of circular plastic innovations. It also emphasizes the importance of a more collaborative, multistakeholder and multi-sectoral synergy to create a critical mass of the consumer public needed to break the linear economy lock-in mechanisms and accelerate the transition to a circular plastic economy in Africa.

Item Type: Journal Article
Subjects: T Technology > TP Chemical technology
T Technology > TS Manufactures
Divisions: Faculty of Science, Engineering and Medicine > Engineering > Engineering
Library of Congress Subject Headings (LCSH): Sustainable development -- Africa, Plastics -- Environmental aspects, Technological innovations -- Africa
Journal or Publication Title: Technological Forecasting and Social Change
Publisher: Elsevier
ISSN: 0040-1625
Official Date: October 2022
Dates:
DateEvent
October 2022Published
10 August 2022Available
6 August 2022Accepted
Volume: 183
Article Number: 121954
DOI: 10.1016/j.techfore.2022.121954
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Open Access (Creative Commons)
Date of first compliant deposit: 12 August 2022
Date of first compliant Open Access: 24 August 2022
RIOXX Funder/Project Grant:
Project/Grant IDRIOXX Funder NameFunder ID
EP/T029846/1 (GCRF)UK Research and Innovationhttp://dx.doi.org/10.13039/100014013

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