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Large and persistent effects of green energy defaults in the household and business sectors
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Liebe, Ulf, Gewinner, Jennifer and Diekmann, Andreas (2021) Large and persistent effects of green energy defaults in the household and business sectors. Nature Human Behaviour, 5 (5). pp. 576-585. doi:10.1038/s41562-021-01070-3 ISSN 2397-3374.
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Official URL: http://dx.doi.org/10.1038/s41562-021-01070-3
Abstract
Non-monetary incentives that encourage pro-environmental behaviour can contribute to combating climate change. Here, we investigated the effect of green energy defaults in the household and business sectors. In two large-scale field studies in Switzerland of over 200,000 households and 8,000 enterprises, we found that presenting renewable energy to existing customers as the standard option led to around 80% of the household and business sector customers staying with the green default, and the effects were largely stable over a time span of at least four years. Electricity consumption had only a weak effect on default acceptance. Our data do not indicate moral licensing: accepting the green default did not lead to a disproportionate increase in electricity consumption. Compared with men, women in both the household and business sectors were slightly more likely to accept the green default. Overall, non-monetary incentives can be highly effective in both the household and business sectors.
| Item Type: | Journal Article | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor T Technology > TJ Mechanical engineering and machinery |
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| Divisions: | Faculty of Social Sciences > Sociology | ||||||||
| Library of Congress Subject Headings (LCSH): | Clean energy , Clean energy -- Economic aspects, Clean energy -- Social aspects, Climatic changes, Renewable energy sources | ||||||||
| Journal or Publication Title: | Nature Human Behaviour | ||||||||
| Publisher: | Springer Nature Group | ||||||||
| ISSN: | 2397-3374 | ||||||||
| Official Date: | May 2021 | ||||||||
| Dates: |
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| Volume: | 5 | ||||||||
| Number: | 5 | ||||||||
| Page Range: | pp. 576-585 | ||||||||
| DOI: | 10.1038/s41562-021-01070-3 | ||||||||
| Status: | Peer Reviewed | ||||||||
| Publication Status: | Published | ||||||||
| Reuse Statement (publisher, data, author rights): | This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use, but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: http://dx.doi.org/10.1038/s41562-021-01070-3 | ||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||
| Copyright Holders: | The Authors | ||||||||
| Date of first compliant deposit: | 14 September 2022 | ||||||||
| Date of first compliant Open Access: | 14 September 2022 | ||||||||
| RIOXX Funder/Project Grant: |
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| Is Part Of: | 1 |
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