Kouamé, Saouré, Hafsi, Taieb, Oliver, David and Langley, Ann (2022) Creating and sustaining stakeholder emotional resonance with organizational identity in social mission-driven organizations. Academy of Management Journal . doi:10.5465/amj.2018.1143 ISSN 0001-4273. (In Press)

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Abstract

How do senior managers of social mission-driven organizations build and sustain stakeholders’ emotional resonance with organizational identity beliefs over time in the face of repeated existential threats? This is an important question, given the dependence of many such organizations on external stakeholders who provide the resources necessary for survival. In this paper, we investigate the case of Solidum, a philanthropic organization devoted to poverty causes. Drawing on ethnographic, interview and archival data over 20 years, we develop a process model showing how senior managers may create and sustain stakeholder emotional resonance through three practices of emotional resonance work: building emotional bridges, enrolling stakeholders in collective soul-searching and materializing an appealing identity symbol. We show that stakeholder emotional resonance needs to be continually renewed and reshaped in the face of ongoing challenges associated with macro-organizational trends and the routinization of existing practices that can result in the dissipation of emotional resonance over time. The paper contributes to the literature on organizational identity maintenance by drawing attention to the active managerial work required to sustain stakeholder emotional resonance over time to allow mission-driven organizations to survive and prosper.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH):	Group identity, Organizational behavior, Identity (Psychology), Social entrepreneurship, Nonprofit organizations -- Management
Journal or Publication Title:	Academy of Management Journal
Publisher:	Academy of Management
ISSN:	0001-4273
Official Date:	2022
Dates:	Date Event 2022 Published 20 September 2021 Available 15 September 2021 Accepted 11 October 2018 Submitted
DOI:	10.5465/amj.2018.1143
Status:	Peer Reviewed
Publication Status:	In Press
Access rights to Published version:	Restricted or Subscription Access
Date of first compliant deposit:	3 October 2022
Date of first compliant Open Access:	5 October 2022
RIOXX Funder/Project Grant:	Project/Grant ID RIOXX Funder Name Funder ID UNSPECIFIED Fonds québécois de la recherche sur la société et la culture http://viaf.org/viaf/158230006 UNSPECIFIED IDEOS-HEC UNSPECIFIED UNSPECIFIED Social Sciences and Humanities Research Council of Canada http://dx.doi.org/10.13039/501100000155

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