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Satisfaction to stay, regret to switch : understanding post-adoption regret in choosing competing technologies when herding
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Zou, Haiyun (Melody), Sun, Heshan and Fang, Yulin (2023) Satisfaction to stay, regret to switch : understanding post-adoption regret in choosing competing technologies when herding. Information Systems Research, 34 (4). pp. 1455-1475. doi:10.1287/isre.2022.1188 ISSN 1047-7047.
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WRAP-Satisfaction-to-stay-regret-to-switch-understanding-postadoption-regret-in-choosing-competing-technologies-when-herding-Zou-2022.pdf - Accepted Version - Requires a PDF viewer. Download (2029Kb) | Preview |
Official URL: https://doi.org/10.1287/isre.2022.1188
Abstract
Faced with uncertainty when choosing among a wide range of similar competing technologies, users often take a herding in technology adoption (HTA) strategy to make heuristic adoption decisions. The HTA strategy brings users cost and time savings and also casts doubt on user staying power. The extant adoption research has long focused on user satisfaction with the performance of the chosen technology (also known as the EDT perspective), but does not sufficiently account for the consideration of the decision process across competing alternatives. To fill this void, this research employs a holistic post-adoptive evaluation by introducing a regret perspective in relation to competing technologies. Specifically, we theorize and operationalize a new multi-dimensional construct of post-adoption regret and construct a research model to examine how HTA leads to post-adoption regret and how such regret influences user staying power. The results suggest: Post-adoption regret is formed primarily through two routes, outcome and process; and it is found to be more related to user switching while satisfaction is related to user retention. The research model is supported by two longitudinal field studies of users in Asia and Europe who chose between competing technologies in both forms of free software and paid hardware. Findings from this research have significant implications for IS research as well as industry practice.
Item Type: | Journal Article | ||||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HM Sociology T Technology > T Technology (General) |
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
Library of Congress Subject Headings (LCSH): | Information technology -- Social aspects, Technology -- Economic aspects, Regret -- Economic aspects, Collective behavior, Telecommunication -- Switching systems | ||||||||
Journal or Publication Title: | Information Systems Research | ||||||||
Publisher: | Institute for Operations Research and the Management Sciences | ||||||||
ISSN: | 1047-7047 | ||||||||
Official Date: | December 2023 | ||||||||
Dates: |
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Volume: | 34 | ||||||||
Number: | 4 | ||||||||
Page Range: | pp. 1455-1475 | ||||||||
DOI: | 10.1287/isre.2022.1188 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Copyright Holders: | Information Systems Research (INFORMS) | ||||||||
Date of first compliant deposit: | 24 October 2022 | ||||||||
Date of first compliant Open Access: | 24 October 2022 | ||||||||
RIOXX Funder/Project Grant: |
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