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Now you see it, now you don’t : obfuscation of online third-party information sharing
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Eshghi, Ashkan, Gopal, Ram D., Hidaji, Hooman and Patterson, Raymond (2023) Now you see it, now you don’t : obfuscation of online third-party information sharing. INFORMS Journal on Computing . doi:10.1287/ijoc.2022.1266 ISSN 1091-9856. (In Press)
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Official URL: https://doi.org/10.1287/ijoc.2022.1266
Abstract
The practice of sharing online user information with external third parties has become the focal point of privacy concerns for consumer advocacy groups and policy makers. We explore the decisions by websites regarding the obfuscation that they use to make it difficult for users to discover the extent of information sharing. Using a Bayesian model, we shed light on the websites’ incentive to obfuscate user information sharing. We find that as content sensitivity increases, a website reduces its level of obfuscation. Furthermore, more popular websites engage in higher levels of obfuscation than less popular ones. We provide an empirical analysis of obfuscation and user information sharing in News (low content sensitivity) and Health (high content sensitivity) websites and confirm key results from our analytical model. Our analysis illustrates that obfuscation of information sharing is a viable strategy that websites use to improve their profits.
| Item Type: | Journal Article | ||||||
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| Subjects: | Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software T Technology > T Technology (General) |
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Information Systems & Management Faculty of Social Sciences > Warwick Business School |
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| Library of Congress Subject Headings (LCSH): | Privacy, Right of, Information asymmetry, Data protection, Computer security, Information policy | ||||||
| Journal or Publication Title: | INFORMS Journal on Computing | ||||||
| Publisher: | Institute for Operations Research and the Management Sciences (I N F O R M S) | ||||||
| ISSN: | 1091-9856 | ||||||
| Official Date: | 9 January 2023 | ||||||
| Dates: |
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| DOI: | 10.1287/ijoc.2022.1266 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | In Press | ||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||
| Date of first compliant deposit: | 21 November 2022 | ||||||
| Date of first compliant Open Access: | 21 November 2022 | ||||||
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