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The whiteness of markets : Anglo-American colonialism, white supremacy and free market rhetoric

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Eastland-Underwood, Jessica (2022) The whiteness of markets : Anglo-American colonialism, white supremacy and free market rhetoric. New Political Economy . doi:10.1080/13563467.2022.2159354 ISSN 1356-3467. (In Press)

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Official URL: https://doi.org/10.1080/13563467.2022.2159354

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Abstract

Building on the burgeoning raced markets literature, I examine the function of markets in colour-blind racism. I argue that ‘the market’ is a useful rhetorical mechanism in everyday political thinking that reproduces white supremacy. To demonstrate this, I look at the work of white supremacist and early American political economist: Thomas Roderick Dew. Focusing on his political economy lectures, I find that the emergent study of markets gave Dew the language to frame the American racial order as the product of natural laws that generate social good. I suggest that the efficacy of his pro-slavery argumentation is contingent on an imbalanced imagination of market histories that over-represents the white experience. Using an un-colourblinding historiography, I amplify the different experiences of Native Americans and enslaved Black Americans as well as challenging the idealisation of the white settler, which exposes the assumptions behind Dew’s pro-slavery rhetoric. Turning to a children’s podcast in the twenty-first century, I reveal how ‘the market’ is a reconfiguration of the same rhetorical strategy, where the white experience is over-represented and idealised, ultimately reproducing the material outcomes of white supremacy: maintaining and deepening the racial wealth divide.

Item Type: Journal Article
Subjects: E History America > E151 United States (General)
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Social Sciences > Politics and International Studies
Library of Congress Subject Headings (LCSH): Race discrimination -- Economic aspects, Minorities -- United States -- Social conditions, Racism -- United States, Minorities -- Economic conditions, Marketing -- Social aspects, United States -- Economic conditions, Marketing research, Race -- Economic aspects
Journal or Publication Title: New Political Economy
Publisher: Routledge
ISSN: 1356-3467
Official Date: 28 December 2022
Dates:
DateEvent
28 December 2022Available
8 December 2022Accepted
DOI: 10.1080/13563467.2022.2159354
Status: Peer Reviewed
Publication Status: In Press
Access rights to Published version: Open Access (Creative Commons)
Date of first compliant deposit: 21 December 2022
Date of first compliant Open Access: 20 February 2023
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