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Tainted nudge
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Alempaki, Despoina, Isoni, Andrea and Read, Daniel (2023) Tainted nudge. Organizational Behavior and Human Decision Processes, 176 . 104244. doi:10.1016/j.obhdp.2023.104244 ISSN 0749-5978.
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Official URL: https://doi.org/10.1016/j.obhdp.2023.104244
Abstract
Nudges are increasingly used by governments and organizations to promote behaviors like healthy eating or effective financial planning. Due to their cost-effectiveness, such nudges may earn a profit for the nudger. We investigate whether this profit taints nudges, as suggested by recent research showing that altruistic acts can be regarded less favourably if they result in private benefits to the actor. Across seven preregistered experiments, we demonstrate that prosocial nudges are indeed rated less positively if a profit is earned. But this tainting is limited: prosocial but profitable nudges are evaluated much more favourably than merely profitable ones, unless profit-motivated nudgers deceptively claim their motive is prosocial. Our findings apply to both for-profit and non-profit organizations and provide behaviorally informed guidelines for the introduction of nudge interventions. We suggest organizations can avoid the potential risk of backlash by openly disclosing the win–win nature of their prosocial nudges.
Item Type: | Journal Article | |||||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology | |||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School | |||||||||
Library of Congress Subject Headings (LCSH): | Behavior modification, Text messages (Cell phone systems) -- Social aspects, Instant messaging -- Social aspects | |||||||||
Journal or Publication Title: | Organizational Behavior and Human Decision Processes | |||||||||
Publisher: | Academic Press | |||||||||
ISSN: | 0749-5978 | |||||||||
Official Date: | May 2023 | |||||||||
Dates: |
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Volume: | 176 | |||||||||
Article Number: | 104244 | |||||||||
DOI: | 10.1016/j.obhdp.2023.104244 | |||||||||
Status: | Peer Reviewed | |||||||||
Publication Status: | Published | |||||||||
Access rights to Published version: | Open Access (Creative Commons) | |||||||||
Date of first compliant deposit: | 14 March 2023 | |||||||||
Date of first compliant Open Access: | 2 May 2023 | |||||||||
RIOXX Funder/Project Grant: |
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