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Psychological type theory, psychographic segmentation, and the science of congregation studies
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Francis, Leslie J. (2022) Psychological type theory, psychographic segmentation, and the science of congregation studies. Type Face, 33 (4). pp. 16-18.
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Abstract
The science of congregation studies has much in common with the wider fields of studies in leisure and tourism. Both are concerned with identifying the characteristics of participants, and with exploring constraints on the growth and diversification of their respective markets. Studies in leisure and tourism are well familiar with the utility of sociological theory and sociographic segmentation for understanding patterned individual differences in interests, behaviours, and expectations. From sociological perspectives there are clearly established correlates of sex, age, and socio-economic status in choices, behaviours, expectations, and consumer patterns.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Centre for Educational Development, Appraisal and Research (CEDAR) | ||||
Journal or Publication Title: | Type Face | ||||
Publisher: | British Association for Psychological Type | ||||
Official Date: | September 2022 | ||||
Dates: |
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Volume: | 33 | ||||
Number: | 4 | ||||
Page Range: | pp. 16-18 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Free Access (unspecified licence, 'bronze OA') | ||||
Copyright Holders: | © Copyright Leslie J. Francis |
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