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European dilution : mapping the origin and roles of the reputation requirement
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Olteanu, Luminita (2022) European dilution : mapping the origin and roles of the reputation requirement. Journal of Law and Jurisprudence, 11 (1). pp. 32-63. doi:10.14324/111.444.2052-1871.1354 ISSN 2052-1871.
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Official URL: http://doi.org/10.14324/111.444.2052-1871.1354
Abstract
This article examines the rationales behind the selection of reputation as a prerequisite for enhanced protection in the European law on trade mark dilution. To this end, the article offers an in-depth account of the emergence of the concept of trade mark reputation in the European legislation as well as of the legislative process in itself. The examination proposed herein should prove useful when interpreting European dilution law in a purposive way. Furthermore, by looking at the historical context is which the ‘socially constructed’ concept of ‘trademark reputation’ emerged, this article seeks to shed some light on the policy considerations behind the choice of this criterion.
Item Type: | Journal Article | ||||
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Subjects: | K Law [Moys] > KW European Union Law | ||||
Divisions: | Faculty of Social Sciences > School of Law | ||||
Library of Congress Subject Headings (LCSH): | Trademarks -- Law and legislation -- European Union countries, Trademarks , Brand name products -- Law and legislation, Reputation (Law), Trademarks (International law), Court of Justice of the European Union, Intellectual property -- European Union countries | ||||
Journal or Publication Title: | Journal of Law and Jurisprudence | ||||
Publisher: | University College London | ||||
ISSN: | 2052-1871 | ||||
Official Date: | 13 December 2022 | ||||
Dates: |
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Volume: | 11 | ||||
Number: | 1 | ||||
Page Range: | pp. 32-63 | ||||
DOI: | 10.14324/111.444.2052-1871.1354 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
Date of first compliant deposit: | 15 November 2023 | ||||
Date of first compliant Open Access: | 15 November 2023 |
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