A longitudinal study of the competitive positions and entry paths of European firms in the US pharmaceutical market
UNSPECIFIED. (1996) A longitudinal study of the competitive positions and entry paths of European firms in the US pharmaceutical market. STRATEGIC MANAGEMENT JOURNAL, 17 (2). pp. 85-107. ISSN 0143-2095Full text not available from this repository.
This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strategy and the final competitive posture of these firms in the U.S. market are discussed.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
|Journal or Publication Title:||STRATEGIC MANAGEMENT JOURNAL|
|Publisher:||JOHN WILEY & SONS LTD|
|Official Date:||February 1996|
|Number of Pages:||23|
|Page Range:||pp. 85-107|
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