The Library
REALITY OR MYTH - DO MARKET SEGMENTS EXIST
Tools
Tools
Tools
UNSPECIFIED (1991) REALITY OR MYTH - DO MARKET SEGMENTS EXIST. In: 5th Bi-Annual International Conference of the Academy-of-Marketing-Science, AUG 11-14, 1991, COPENHAGEN, DENMARK.
Full text not available from this repository.| Item Type: | Conference Item (UNSPECIFIED) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Series Name: | WORLD MARKETING CONGRESS |
| Journal or Publication Title: | PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE |
| Publisher: | ACAD MARKETING SCIENCE |
| ISBN: | 0-939783-08-8 |
| ISSN: | 0889-3071 |
| Editor: | Frankenberger, KD and Larsen, HH and Hansen, F and Friestad, M and Albaum, GS |
| Date: | 1991 |
| Volume: | 5 |
| Number of Pages: | 7 |
| Page Range: | pp. 184-190 |
| Publication Status: | Published |
| Title of Event: | 5th Bi-Annual International Conference of the Academy-of-Marketing-Science |
| Location of Event: | COPENHAGEN, DENMARK |
| Date(s) of Event: | AUG 11-14, 1991 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/20497 |
Data sourced from Thomson Reuters' Web of Knowledge
Actions (login required)
 |
View Item |
