UNSPECIFIED (1991) REALITY OR MYTH - DO MARKET SEGMENTS EXIST. In: 5th Bi-Annual International Conference of the Academy-of-Marketing-Science, COPENHAGEN, DENMARK, AUG 11-14, 1991. Published in: PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 5 pp. 184-190.

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Item Type:	Conference Item (UNSPECIFIED)
Subjects:	H Social Sciences > HF Commerce
Series Name:	WORLD MARKETING CONGRESS
Journal or Publication Title:	PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE
Publisher:	ACAD MARKETING SCIENCE
ISBN:	0-939783-08-8
ISSN:	0889-3071
Editor:	Frankenberger, KD and Larsen, HH and Hansen, F and Friestad, M and Albaum, GS
Date:	1991
Volume:	5
Number of Pages:	7
Page Range:	pp. 184-190
Publication Status:	Published
Title of Event:	5th Bi-Annual International Conference of the Academy-of-Marketing-Science
Location of Event:	COPENHAGEN, DENMARK
Date(s) of Event:	AUG 11-14, 1991
URI:	http://wrap.warwick.ac.uk/id/eprint/20497

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