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REALITY OR MYTH - DO MARKET SEGMENTS EXIST

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UNSPECIFIED (1991) REALITY OR MYTH - DO MARKET SEGMENTS EXIST. In: 5th Bi-Annual International Conference of the Academy-of-Marketing-Science, COPENHAGEN, DENMARK, AUG 11-14, 1991. Published in: PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 5 pp. 184-190.

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Item Type: Conference Item (UNSPECIFIED)
Subjects: H Social Sciences > HF Commerce
Series Name: WORLD MARKETING CONGRESS
Journal or Publication Title: PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE
Publisher: ACAD MARKETING SCIENCE
ISBN: 0-939783-08-8
ISSN: 0889-3071
Editor: Frankenberger, KD and Larsen, HH and Hansen, F and Friestad, M and Albaum, GS
Date: 1991
Volume: 5
Number of Pages: 7
Page Range: pp. 184-190
Publication Status: Published
Title of Event: 5th Bi-Annual International Conference of the Academy-of-Marketing-Science
Location of Event: COPENHAGEN, DENMARK
Date(s) of Event: AUG 11-14, 1991
URI: http://wrap.warwick.ac.uk/id/eprint/20497

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