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REALITY OR MYTH - DO MARKET SEGMENTS EXIST
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UNSPECIFIED (1991) REALITY OR MYTH - DO MARKET SEGMENTS EXIST. In: 5th Bi-Annual International Conference of the Academy-of-Marketing-Science, COPENHAGEN, DENMARK, AUG 11-14, 1991. Published in: PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 5 pp. 184-190. ISBN 0-939783-08-8. ISSN 0889-3071.
Research output not available from this repository, contact author.| Item Type: | Conference Item (UNSPECIFIED) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce | ||||
| Series Name: | WORLD MARKETING CONGRESS | ||||
| Journal or Publication Title: | PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE | ||||
| Publisher: | ACAD MARKETING SCIENCE | ||||
| ISBN: | 0-939783-08-8 | ||||
| ISSN: | 0889-3071 | ||||
| Editor: | Frankenberger, KD and Larsen, HH and Hansen, F and Friestad, M and Albaum, GS | ||||
| Official Date: | 1991 | ||||
| Dates: |
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| Volume: | 5 | ||||
| Number of Pages: | 7 | ||||
| Page Range: | pp. 184-190 | ||||
| Publication Status: | Published | ||||
| Title of Event: | 5th Bi-Annual International Conference of the Academy-of-Marketing-Science | ||||
| Location of Event: | COPENHAGEN, DENMARK | ||||
| Date(s) of Event: | AUG 11-14, 1991 |
Data sourced from Thomson Reuters' Web of Knowledge
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