The Library
Implementation problems in industrial market-segmentation
Tools
Dibb, Sally and Simkin, Lyndon (1994) Implementation problems in industrial market-segmentation. Industrial Marketing Management, 23 (1). pp. 55-63. doi:10.1016/0019-8501(94)90027-2 ISSN 0019-8501.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://dx.doi.org/10.1016/0019-8501(94)90027-2
Abstract
Marketing theory suggests that market segmentation offers a range of benefits to industrial and consumer marketers alike. Experience in industrial markets, however, while supporting these suppositions, highlights the considerable practical problems that can be faced by companies attempting to put market segmentation into practice. This paper reviews the industrial segmentation literature and considers a mix of qualitative and quantitative evidence from the European construction and agricultural markets and the UK aftermarket for car parts, making recommendations about the application of theoretical segmentation principles in practice.
Item Type: | Journal Article | ||||
---|---|---|---|---|---|
Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
||||
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Journal or Publication Title: | Industrial Marketing Management | ||||
Publisher: | Elsevier Inc. | ||||
ISSN: | 0019-8501 | ||||
Official Date: | February 1994 | ||||
Dates: |
|
||||
Volume: | 23 | ||||
Number: | 1 | ||||
Number of Pages: | 9 | ||||
Page Range: | pp. 55-63 | ||||
DOI: | 10.1016/0019-8501(94)90027-2 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
Data sourced from Thomson Reuters' Web of Knowledge
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |