UNSPECIFIED (1993) STRATEGY AND TACTICS - MARKETING LEISURE FACILITIES. SERVICE INDUSTRIES JOURNAL, 13 (3). pp. 110-124. ISSN 0264-2069

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Abstract

Marketing is marketing is marketing. Some practitioners would like it believed that the principles of marketing apply to all sectors of commerce, while many in the agency/fast moving consumer goods (FMCG) world believe that the marketers in the fast rising sector of services are lagging behind in both their understanding of marketing and the implementation of marketing practices. This article examines marketing, its definition, scope and use in the context of leisure facilities, broadly defined, in the UK. While training for such marketing may not be formalised, and the strategic direction may not always be in the hands of the marketers concerned, the tactical fundamentals of marketing management exist with a conviction worthy of the envy of many FMCG/industrial marketers.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Journal or Publication Title:	SERVICE INDUSTRIES JOURNAL
Publisher:	FRANK CASS CO LTD
ISSN:	0264-2069
Date:	July 1993
Volume:	13
Number:	3
Number of Pages:	15
Page Range:	pp. 110-124
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/21237

Data sourced from Thomson Reuters' Web of Knowledge

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