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COMPETITION IN GLOBAL MARKETS - A CASE-STUDY OF AMERICAN AND JAPANESE COMPETITION IN THE BRITISH MARKET
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UNSPECIFIED. (1992) COMPETITION IN GLOBAL MARKETS - A CASE-STUDY OF AMERICAN AND JAPANESE COMPETITION IN THE BRITISH MARKET. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 23 (3). pp. 419-442. ISSN 0047-2506
Full text not available from this repository.Abstract
The results of a three-year study of the objectives, strategies and organisation of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Journal or Publication Title: | JOURNAL OF INTERNATIONAL BUSINESS STUDIES |
| Publisher: | JOURNAL INT BUSINESS STUDIES |
| ISSN: | 0047-2506 |
| Date: | 1992 |
| Volume: | 23 |
| Number: | 3 |
| Number of Pages: | 24 |
| Page Range: | pp. 419-442 |
| Publication Status: | Published |
| URI: | http://wrap.warwick.ac.uk/id/eprint/21755 |
Data sourced from Thomson Reuters' Web of Knowledge
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