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COMPETITION IN GLOBAL MARKETS - A CASE-STUDY OF AMERICAN AND JAPANESE COMPETITION IN THE BRITISH MARKET

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UNSPECIFIED (1992) COMPETITION IN GLOBAL MARKETS - A CASE-STUDY OF AMERICAN AND JAPANESE COMPETITION IN THE BRITISH MARKET. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 23 (3). pp. 419-442.

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Abstract

The results of a three-year study of the objectives, strategies and organisation of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.

Item Type: Journal Article
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Journal or Publication Title: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
Publisher: JOURNAL INT BUSINESS STUDIES
ISSN: 0047-2506
Official Date: 1992
Dates:
DateEvent
1992UNSPECIFIED
Volume: 23
Number: 3
Number of Pages: 24
Page Range: pp. 419-442
Publication Status: Published

Data sourced from Thomson Reuters' Web of Knowledge

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