COMPETITION IN GLOBAL MARKETS - A CASE-STUDY OF AMERICAN AND JAPANESE COMPETITION IN THE BRITISH MARKET
UNSPECIFIED. (1992) COMPETITION IN GLOBAL MARKETS - A CASE-STUDY OF AMERICAN AND JAPANESE COMPETITION IN THE BRITISH MARKET. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 23 (3). pp. 419-442. ISSN 0047-2506Full text not available from this repository.
The results of a three-year study of the objectives, strategies and organisation of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
|Journal or Publication Title:||JOURNAL OF INTERNATIONAL BUSINESS STUDIES|
|Publisher:||JOURNAL INT BUSINESS STUDIES|
|Number of Pages:||24|
|Page Range:||pp. 419-442|
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