UNSPECIFIED (1990) MULTIPRODUCT ADVERTISING BUDGETING. MARKETING SCIENCE, 9 (2). pp. 97-113. ISSN 0732-2399

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Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce
Journal or Publication Title:	MARKETING SCIENCE
Publisher:	INST OPERATIONS RESEARCH MANAGEMENT SCIENCES
ISSN:	0732-2399
Date:	1990
Volume:	9
Number:	2
Number of Pages:	17
Page Range:	pp. 97-113
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/23234

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