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THE BASIC PRINCIPLES OF MARKETING WARFARE - DURO,R, SANDSTROM,B
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UNSPECIFIED (1989) THE BASIC PRINCIPLES OF MARKETING WARFARE - DURO,R, SANDSTROM,B. JOURNAL OF MARKETING, 53 (3). pp. 128-130. ISSN 0022-2429
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| Item Type: | Book Review | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce | ||||
| Journal or Publication Title: | JOURNAL OF MARKETING | ||||
| Publisher: | AMER MARKETING ASSN | ||||
| ISSN: | 0022-2429 | ||||
| Official Date: | July 1989 | ||||
| Dates: |
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| Volume: | 53 | ||||
| Number: | 3 | ||||
| Number of Pages: | 3 | ||||
| Page Range: | pp. 128-130 | ||||
| Publication Status: | Published |
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