Berges-Sennou, Fabian and Waterson, Michael, 1950-. (2005) Private label products as experience goods. Journal of Agricultural and Food Industrial Organization, Vol.3 (No.2). ISSN 1542-0485

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Abstract

Food retailing has become more concentrated and private label goods have spread over the last 40 years. Using a two-stage model in which consumers become informed about the quality of the good only in period 2, we examine what determines the presence or absence of private label experience goods in supermarkets. Our most novel result is that in the case of products purchased infrequently, producing a reputable private label is not sustainable. Retailer bargaining power increases the likelihood of a private label good being produced. Evidence from France is consistent with the main propositions.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Economics
Library of Congress Subject Headings (LCSH):	Consumer behavior, House brands, Retail trade
Journal or Publication Title:	Journal of Agricultural and Food Industrial Organization
Publisher:	Berkeley Electronic Press
ISSN:	1542-0485
Date:	March 2005
Volume:	Vol.3
Number:	No.2
Status:	Peer Reviewed
Access rights to Published version:	Open Access
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URI:	http://wrap.warwick.ac.uk/id/eprint/25

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