Private label products as experience goods
Berges-Sennou, Fabian and Waterson, Michael, 1950-. (2005) Private label products as experience goods. Journal of Agricultural and Food Industrial Organization, Vol.3 (No.2). ISSN 1542-0485
WRAP_Waterson_BergesSennouWaterson.pdf - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Official URL: http://www.bepress.com/jafio/vol3/iss2/art9/
Food retailing has become more concentrated and private label goods have spread over the last 40 years.
Using a two-stage model in which consumers become informed about the quality of the good only in period 2, we examine what determines the presence or absence of private label
experience goods in supermarkets. Our most novel result is that in the case of products purchased infrequently, producing a reputable private label is not sustainable.
Retailer bargaining power increases the likelihood of a private label good being produced. Evidence from France is consistent with the main propositions.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Social Sciences > Economics|
|Library of Congress Subject Headings (LCSH):||Consumer behavior, House brands, Retail trade|
|Journal or Publication Title:||Journal of Agricultural and Food Industrial Organization|
|Publisher:||Berkeley Electronic Press|
|Official Date:||March 2005|
|Access rights to Published version:||Open Access|
Allen F. (1984), "Reputation and product quality", RAND Journal of Economics, 15(3), p. 311-327.
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