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Private label products as experience goods

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Berges-Sennou, Fabian and Waterson, Michael. (2005) Private label products as experience goods. Journal of Agricultural and Food Industrial Organization, Vol.3 (No.2). ISSN 1542-0485

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Official URL: http://www.bepress.com/jafio/vol3/iss2/art9/

Abstract

Food retailing has become more concentrated and private label goods have spread over the last 40 years.
Using a two-stage model in which consumers become informed about the quality of the good only in period 2, we examine what determines the presence or absence of private label
experience goods in supermarkets. Our most novel result is that in the case of products purchased infrequently, producing a reputable private label is not sustainable.
Retailer bargaining power increases the likelihood of a private label good being produced. Evidence from France is consistent with the main propositions.

Item Type:

Journal Article

Subjects:

H Social Sciences > HF Commerce

Divisions:

Faculty of Social Sciences > Economics

Library of Congress Subject Headings (LCSH):

Consumer behavior, House brands, Retail trade

Journal or Publication Title:

Journal of Agricultural and Food Industrial Organization

Publisher:

Berkeley Electronic Press

ISSN:

1542-0485

Official Date:

March 2005

Dates:

Date	Event
March 2005	Published

Volume:

Vol.3

Number:

No.2

Status:

Peer Reviewed

Access rights to Published version:

Open Access

References:

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