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MEASURING THE TRUE PROFITABILITY OF SALES PROMOTIONS
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UNSPECIFIED (1986) MEASURING THE TRUE PROFITABILITY OF SALES PROMOTIONS. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 37 (10). pp. 955-965. ISSN 0160-5682
Full text not available from this repository.| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Journal or Publication Title: | JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY |
| Publisher: | STOCKTON PRESS |
| ISSN: | 0160-5682 |
| Date: | October 1986 |
| Volume: | 37 |
| Number: | 10 |
| Number of Pages: | 11 |
| Page Range: | pp. 955-965 |
| Publication Status: | Published |
| URI: | http://wrap.warwick.ac.uk/id/eprint/25365 |
Data sourced from Thomson Reuters' Web of Knowledge
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