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THE NEED FOR MIDDLE-OUT DEVELOPMENT OF MARKETING STRATEGY
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UNSPECIFIED (1986) THE NEED FOR MIDDLE-OUT DEVELOPMENT OF MARKETING STRATEGY. JOURNAL OF MANAGEMENT STUDIES, 23 (2). pp. 189-204. ISSN 0022-2380
Full text not available from this repository.| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Journal or Publication Title: | JOURNAL OF MANAGEMENT STUDIES |
| Publisher: | BLACKWELL PUBL LTD |
| ISSN: | 0022-2380 |
| Date: | March 1986 |
| Volume: | 23 |
| Number: | 2 |
| Number of Pages: | 16 |
| Page Range: | pp. 189-204 |
| Publication Status: | Published |
| URI: | http://wrap.warwick.ac.uk/id/eprint/25600 |
Data sourced from Thomson Reuters' Web of Knowledge
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