The elephant in the room? Class and creative careers in British advertising agencies
McLeod, Charlotte, O'Donohoe, Stephanie and Townley, Barbara. (2009) The elephant in the room? Class and creative careers in British advertising agencies. Human Relations, Vol.62 (No.7 Sp. Iss. SI). pp. 1011-1039. ISSN 0018-7267Full text not available from this repository.
Official URL: http://dx.doi.org/10.1177/0018726709335551
Advertising in Britain has traditionally been the preserve of a middle-class, public school and Oxbridge-educated workforce. Although this narrow recruitment base is recognized as problematic, the influence of social class on advertising careers remains largely unexplored. This article explores the career trajectories of British advertising creatives from different social class backgrounds and the forms of capital at their disposal. Drawing on life history interviews with creatives, we explore how they got started, got in and got on in advertising careers. In particular, we highlight how the 'working-class' creatives struggled to overcome the economic, social and cultural barriers they face in entering the industry. We suggest, however, that once 'in', the influence of their social class background was more subtle and less detrimental, due to the social capital they accumulated en route and the value of their distinctive brand of cultural capital.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences
|Divisions:||Faculty of Social Sciences > Warwick Business School|
|Journal or Publication Title:||Human Relations|
|Publisher:||Sage Publications Ltd.|
|Number:||No.7 Sp. Iss. SI|
|Number of Pages:||29|
|Page Range:||pp. 1011-1039|
|Access rights to Published version:||Restricted or Subscription Access|
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