Stochastic modelling and industrial networks-complementary views of organisational buyer behavior
McCabe, Jim and Stern, Philip. (2009) Stochastic modelling and industrial networks-complementary views of organisational buyer behavior. Journal of the Academy of Marketing Science, Vol.37 (No.2). pp. 204-214. ISSN 0092-0703Full text not available from this repository.
Official URL: http://dx.doi.org/10.1007/s11747-008-0088-y
This paper investigates the common ground between two apparently contrasting approaches to the understanding of organizational purchasing behavior; stochastic modelling and the IMP (or "markets as networks") approach. These two schools of inquiry have travelled along parallel tracks for many years but there has never been a systematic attempt to analyse the ontological, epistemological and methodological similarities between them. We present a coherent theoretical framework to investigate the common ground between stochastic modelling and IMP and demonstrate that the two approaches offer complementary insights that can and should be exploited in the context of research into organizational purchasing behavior.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Social Sciences > Warwick Business School|
|Journal or Publication Title:||Journal of the Academy of Marketing Science|
|Official Date:||June 2009|
|Number of Pages:||11|
|Page Range:||pp. 204-214|
|Access rights to Published version:||Restricted or Subscription Access|
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