McCabe, Jim and Stern, Philip (2009) Stochastic modelling and industrial networks-complementary views of organisational buyer behavior. Journal of the Academy of Marketing Science, Vol.37 (No.2). pp. 204-214. doi:10.1007/s11747-008-0088-y

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Abstract

This paper investigates the common ground between two apparently contrasting approaches to the understanding of organizational purchasing behavior; stochastic modelling and the IMP (or "markets as networks") approach. These two schools of inquiry have travelled along parallel tracks for many years but there has never been a systematic attempt to analyse the ontological, epistemological and methodological similarities between them. We present a coherent theoretical framework to investigate the common ground between stochastic modelling and IMP and demonstrate that the two approaches offer complementary insights that can and should be exploited in the context of research into organizational purchasing behavior.

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of the Academy of Marketing Science
Publisher:	Springer
ISSN:	0092-0703
Official Date:	June 2009
Dates:	Date Event June 2009 Published
Volume:	Vol.37
Number:	No.2
Number of Pages:	11
Page Range:	pp. 204-214
DOI:	10.1007/s11747-008-0088-y
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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