Customer Centric Design: Who Should Be in the Center of the Design?
Huang, Jimmy, Chou, Andrea, Rongraung, Suravee and Sharma, Anik (2008) Customer Centric Design: Who Should Be in the Center of the Design? In: 12th Pacific Asia Conference on Information Systems (PACIS 2008), Suzhou, China, Jul 03-07, 2008. Published in: PACIS 2008 Proceedings (No.188). pp. 557-568.Full text not available from this repository.
The paper reports experience and lessons learned from applying the principles of User Centric Design (UCD) to articulate user requirements for designing one of the social services' websites. Based on a collaboration with one of the local authorities in the UK, our aims are to create a website that satisfies as many users as possible, as well as to find out the practicality and potential of UCD as a methodology for IS projects in the public sector context. Our findings suggest that highly regulated areas, such as social set-vices, often involve numerous user groups with very diverse interests. The challenge to select user group(s) as the focal position of the design is clear. The gap between users' requirements and how they will actually use the system can be substantial. Such a gap needs to be understood at the early stage of the design to avoid unnecessary waste in resource. Moreover, the potential difficulties to settle and sort out different and often contradictory requirements from different user groups cannot be underestimated.
|Item Type:||Conference Item (UNSPECIFIED)|
|Subjects:||Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software|
|Divisions:||Faculty of Social Sciences > Warwick Business School|
|Journal or Publication Title:||PACIS 2008 Proceedings|
|Publisher:||City University Hong Kong|
|Editor:||Huang, W and Teo, HH|
|Number of Pages:||12|
|Page Range:||pp. 557-568|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Restricted or Subscription Access|
|Title of Event:||12th Pacific Asia Conference on Information Systems (PACIS 2008)|
|Type of Event:||Conference|
|Location of Event:||Suzhou, China|
|Date(s) of Event:||Jul 03-07, 2008|
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