Servicescape and loyalty intentions : an empirical investigation
Harris, Lloyd C. and Ezeh, Chris (2008) Servicescape and loyalty intentions : an empirical investigation. European Journal of Marketing, Volume 42 (Numbers 3-4). pp. 390-422. ISSN 0309-0566Full text not available from this repository.
Official URL: http://dx.doi.org/10.1108/03090560810852995
Purpose - This paper seeks better to conceptualise, operationalise and subsequently to test a multi-dimensional and more social view of servicescape and the direct and moderated linkages with loyalty intentions.
Design/methodology/approach - A survey research method was used to study servicescapes in the context of UK restaurants.
Findings - In furtherance of conceptualisation efforts, a model is developed to evaluate the linear influences of nine servicescape variables on customers' loyalty intentions. Additionally, the model appraises the impact of personal and environmental factors which moderate the servicescape-loyalty intentions relationship. Analysis of survey responses finds a number of significant associations with loyalty intentions.
Practical implications - The results of the study indicate that practitioners should reflect carefully on a range of servicescape variables and judiciously manage such factors to improve the extent to which consumers are likely to foster positive intentions to be loyal.
Originality/value - The paper contributes a multi-dimensional and more social framework of servicescape that is subsequently operationalised and tested. It also supplies a measure of servicescape that future researchers may find useful.
|Item Type:||Journal Item|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Library of Congress Subject Headings (LCSH):||Customer loyalty, Service industries -- Marketing, Consumer behavior, Restaurants -- Marketing -- Research|
|Journal or Publication Title:||European Journal of Marketing|
|Publisher:||Emerald Group Publishing Ltd.|
|Number of Pages:||33|
|Page Range:||pp. 390-422|
|Access rights to Published version:||Restricted or Subscription Access|
Alvesson, M. (2002), Understanding Organisational Culture, Sage Publications, London.
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