Pinkse, Joris and Slade, Margaret E., 1940- (2007) Semi-structural models of advertising competition. In: 15th European Conference of the Econometrics Community, Marseille, France, 16-18 Dec 2004. Published in: Journal of Applied Econometrics, Vol.22 (No.7). pp. 1227-1246.

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Abstract

We propose a semi-structural discrete-choice model that can be used to estimate static or dynamic decision rules. It is particularly useful in strategic contexts when games involve a rich set of choices, when private information is correlated, and when one wants to uncover the effect of historic behavior (on, for example, prices, sales, and profits). We apply our discrete-choice estimator to study decision rules for a dynamic game of price and advertising competition, and we evaluate the long-run consequences of those rules.

Item Type:	Conference Item (Paper)
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences
Divisions:	Faculty of Social Sciences > Economics
Journal or Publication Title:	Journal of Applied Econometrics
Publisher:	Wiley-Blackwell Publishing, Inc
ISSN:	0883-7252
Date:	December 2007
Volume:	Vol.22
Number:	No.7
Number of Pages:	20
Page Range:	pp. 1227-1246
Identification Number:	10.1002/jae.983
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Funder:	Economic and Social Research Council (ESRC)
Conference Paper Type:	Paper
Title of Event:	15th European Conference of the Econometrics Community
Type of Event:	Conference
Location of Event:	Marseille, France
Date(s) of Event:	16-18 Dec 2004
URI:	http://wrap.warwick.ac.uk/id/eprint/30712

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