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Posting multiple prices to reduce the effectiveness of consumer price search
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Ireland, Norman J.. (2007) Posting multiple prices to reduce the effectiveness of consumer price search. Journal of Industrial Economics, Vol.55 (No.2). pp. 235-263. ISSN 0022-1821
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Official URL: http://dx.doi.org/10.1111/j.1467-6451.2007.00310.x
Abstract
In a model of competition with imperfect consumer price information and incomplete price search, some consumers may end up comparing prices originating from the same supplier: either because one firm sets multiple prices or because a group of firms colludes. This leads to added monopoly power for these firms, and average prices in the mixed strategy equilibrium become higher. There is a shift in welfare from consumers to producers, both with exogenous and endogenous consumer search behaviour. However consumers might search more or less with multiple prices. The implications for the price-setting equilibrium, competition policy and recent judgements are considered.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HC Economic History and Conditions |
| Divisions: | Faculty of Social Sciences > Economics |
| Journal or Publication Title: | Journal of Industrial Economics |
| Publisher: | Wiley-Blackwell Publishing Ltd. |
| ISSN: | 0022-1821 |
| Date: | June 2007 |
| Volume: | Vol.55 |
| Number: | No.2 |
| Number of Pages: | 29 |
| Page Range: | pp. 235-263 |
| Identification Number: | 10.1111/j.1467-6451.2007.00310.x |
| Status: | Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| URI: | http://wrap.warwick.ac.uk/id/eprint/31450 |
Data sourced from Thomson Reuters' Web of Knowledge
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