Morrell, Kevin. (2006) Aphorisms and Leaders' Rhetoric: A New Analytical Approach. Leadership, Vol.2 (No.3). pp. 367-382. ISSN 1742-7150

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Abstract

Using insights from conversation analysis, the article analyses aphorisms from 20 different writers demonstrating how these combine common rhetorical formats. It then proposes a simple framework that allows for aphorisms to be analysed further and in terms of two continua: whether they are convex or concave, and whether they are creative or destructive. The framework supplements content-based approaches with a structural account of how aphorisms may be organized and deployed. This offers a new approach for studying leaders' rhetoric and introduces a more detailed analysis of two speeches acknowledged as powerful pieces of oratory: Marcus Antonius' address in Julius Caesar, and Churchill's first speech as Prime Minister. Discussion of these speeches is informed by consideration of two contextual features that influence the impact of aphorisms: setting and sequence.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > International Centre for Governance & Public Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Leadership
Publisher:	Sage Publications Ltd.
ISSN:	1742-7150
Date:	August 2006
Volume:	Vol.2
Number:	No.3
Number of Pages:	16
Page Range:	pp. 367-382
Identification Number:	10.1177/1742715006066026
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/32624

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