Aphorisms and Leaders' Rhetoric: A New Analytical Approach
Morrell, Kevin. (2006) Aphorisms and Leaders' Rhetoric: A New Analytical Approach. Leadership, Vol.2 (No.3). pp. 367-382. ISSN 1742-7150Full text not available from this repository.
Official URL: http://dx.doi.org/10.1177/1742715006066026
Using insights from conversation analysis, the article analyses aphorisms from 20 different writers demonstrating how these combine common rhetorical formats. It then proposes a simple framework that allows for aphorisms to be analysed further and in terms of two continua: whether they are convex or concave, and whether they are creative or destructive. The framework supplements content-based approaches with a structural account of how aphorisms may be organized and deployed. This offers a new approach for studying leaders' rhetoric and introduces a more detailed analysis of two speeches acknowledged as powerful pieces of oratory: Marcus Antonius' address in Julius Caesar, and Churchill's first speech as Prime Minister. Discussion of these speeches is informed by consideration of two contextual features that influence the impact of aphorisms: setting and sequence.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > International Centre for Governance & Public Management
Faculty of Social Sciences > Warwick Business School
|Journal or Publication Title:||Leadership|
|Publisher:||Sage Publications Ltd.|
|Official Date:||August 2006|
|Number of Pages:||16|
|Page Range:||pp. 367-382|
|Access rights to Published version:||Restricted or Subscription Access|
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