Scotland, Robert, Williams, M. A. (Mark A.) and Tennant, Charles (2005) Communication of craftsmanship targets to the supply base. In: IEEE International Engineering Management Conference, St Johns, Canada, 11-13 Sep 2005. Published in: 2005 IEEE International Engineering Management Conference, Vols 1 and 2 pp. 12-15.

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Abstract

Premium automotive manufacturers must compete on the perceived quality of their product to differentiate their brands and appeal to their customers. This involves visual, touch, sound and smell, and is commonly referred to as "Craftsmanship," which vehicle manufacturers increasingly rely upon first tier suppliers to deliver. This paper establishes the factors associated with improving the communication of Craftsmanship related targets and problems between manufacturers and first tier suppliers, describes current practices and work undertaken by the University of Warwick to address issues.

Item Type:	Conference Item (Paper)
Subjects:	T Technology > TA Engineering (General). Civil engineering (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Journal or Publication Title:	2005 IEEE International Engineering Management Conference, Vols 1 and 2
Publisher:	IEEE
ISBN:	078039139X
Date:	2005
Number of Pages:	4
Page Range:	pp. 12-15
Identification Number:	10.1109/IEMC.2005.1559078
Status:	Peer Reviewed
Publication Status:	Published
Conference Paper Type:	Paper
Title of Event:	IEEE International Engineering Management Conference
Type of Event:	Conference
Location of Event:	St Johns, Canada
Date(s) of Event:	11-13 Sep 2005
URI:	http://wrap.warwick.ac.uk/id/eprint/32636

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