Multinational enterprises in the New Europe: Are they really global?
UNSPECIFIED. (2005) Multinational enterprises in the New Europe: Are they really global? ORGANIZATIONAL DYNAMICS, 34 (3). 258-+. ISSN 0090-2616Full text not available from this repository.
Official URL: http://dx.doi.org/10.1016/j.orgdyn.2005.06.005
Despite a pervasive belief that the world's largest firms compete globally, the vast majority have most of their sales in their home regions. Of the top 500 firms for which regional sales data are available, 118 are from Europe, and they compete predominantly within the European region. On average, 62.8% of their sales are in their home regions; only 3 are global, 8 are host-region oriented, and 16 are bi-regional, while 86 are home-region based. To illustrate the four categories, we present case studies of nine European multinationals-Carrefour SA, TotalFinaElf, Deutsche Bank, Nokia AB oyj, Philips, GlaxoSmithKline, L'Oreal Paris, Diageo PLC, and AstraZeneca PLC. We analyze the geographical distribution of their operations and their current structure. We also show that management research is strongly focused on the special cases of global and bi-regional firms, rather than on the large majority of home-region firms. This implies that managing in the new Europe needs to be regional, not global.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HF Commerce
B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
|Journal or Publication Title:||ORGANIZATIONAL DYNAMICS|
|Publisher:||ELSEVIER SCIENCE INC|
|Number of Pages:||17|
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